Baba Ramdev is not a typical Hindu guru or a baba who preaches and gives discourses on Vedas or Upanishads. He is a Yoga Guru who teaches and motivates people to practice yoga, he also insists people to use natural products or go back to swadeshi products. So what? The same is being done or said by thousands of gurus since ages in this country. He is not the one who has invented or discovered Yoga; He does not speak an Oxford English to communicate, still what makes him unique and different from his contemporaries and powerful Modern Brands. With the style and attire of an age old Hindu saint, Brand Baba Ramdev has become an institution to study and learn from; lets look at the Ramdev Brand and how it has evolved as an Icon of the 21st century.