Latest posts on category "political pr"


Brands are created and for establishing any brand the primary thing which is required is the content quality. If it’s a product then quality, if it’s a service, the experience matters, if it’s a corporate, their corporate governance and ethical practices speaks but when it comes to a leader; many facets play a vital role simultaneously such as leadership quality, communication skills, personality, content and most importantlty the vision. Our honourable Prime Minister Shri. Narendra Modi without any doubt can be considered as the most sought after political brand in the world today. A brand with passion, emotion, vision and leadership which has changed the way politics and governance is practiced in this country and across the world. 

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General elections in India are the single most nationally celebrated festival in the Indian democracy, synonymously recognised as the largest democratic exercise in world history. With less than a year left for the upcoming 2019 election festival, all hearts are excitedly pumping to witness the very unpredictable nature of our elections.

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Politics is the most dynamic activity in a democracy and for the last 7 decades we have experienced almost every aspect of it in our country.  National parties to regional parties everyone had their own role in making our political discourses very dynamic.   But when it comes to Economy, all the political parties have been conservative in their outlook and approach so far.

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While the pollution in Delhi is getting better now.  The credit can be given it to the climate, including wind or even to the Odd Even car policy.  But, what worries me is the Political pollution, which looks like it has been manufactured. Politics without activism and activities, allegations and self praises are difficult to digest. 

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The Independent India’s politics and politicians were nationalists and the nation was the utmost priority before anything for them.  They put the nation and the people first- they had a clear ideology which they truly believed in, these ideologies were truly the driving force for each one of them.

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What do we expect from a Brand?  Consistency, Ideology, an image which you immediately recall and what impression it is leaving behind in your mind for some time. 

Political leaders forge their own personal brands. The political climate has changed, and the importance of how the leaders of each party define their brands to the greater public has risen. In a global marketplace - where information is plentiful and rarely monitored - it has become more important for brands of all kinds, including those in politics to continually articulate strong, passionate brand images for themselves, through each and every touch point with their publics.

 

One of the cardinal rules of branding is that brand must stand for a concrete idea- like Moov stands for back pain relief; Pepsi stands for the young, Head and Shoulders for dandruff.  What does Brand Arvind Kejriwal stands for? Not many of us have a clear idea. In the absence of clarity of what he stands for, it is very unfavorable situation for him as people do not buy brands which either stand for many things or do not stand for anything. Confusion is antithesis of branding.

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