I wonder at times, if this is progressive or regressive. I ponder over the basic ethos of polity. I ponder sitting by the religion-smeared turbulent waters, saddened by the treacherous whirls enough to flip the raft of a balanced secular society. The current series of avalanches eating into the prime time of news channels seem to be carefully pre-meditated to the extent of surgical precision.
Ever since the national election and the new government at the centre have come, I have been keenly looking at the politics and political activities in kerala. Many reason for me to look at Kerala as it has always been different from the national political scenario, the political outlook of keralites are different with strong ideological alignment and ofcourse a native of kerala it remains an integral part of my thought process…
The Independent India’s politics and politicians were nationalists and the nation was the utmost priority before anything for them. They put the nation and the people first- they had a clear ideology which they truly believed in, these ideologies were truly the driving force for each one of them.
What do we expect from a Brand? Consistency, Ideology, an image which you immediately recall and what impression it is leaving behind in your mind for some time.
Political leaders forge their own personal brands. The political climate has changed, and the importance of how the leaders of each party define their brands to the greater public has risen. In a global marketplace - where information is plentiful and rarely monitored - it has become more important for brands of all kinds, including those in politics to continually articulate strong, passionate brand images for themselves, through each and every touch point with their publics.
One of the cardinal rules of branding is that brand must stand for a concrete idea- like Moov stands for back pain relief; Pepsi stands for the young, Head and Shoulders for dandruff. What does Brand Arvind Kejriwal stands for? Not many of us have a clear idea. In the absence of clarity of what he stands for, it is very unfavorable situation for him as people do not buy brands which either stand for many things or do not stand for anything. Confusion is antithesis of branding.