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Elections in India are all about speculations, predictions, excitement and celebrations.  Our current polity is all about practical approach towards Winn ability.  Ideological battle is almost over and dynamic issues and current affairs are the main discussion points for the elections.  Another important change too have happened over the years in Indian elections, the Indian voters have become much more mature than ever, they now understand the politics, their burning issues, who is good for them; you can only lure them to an extent, but beyond a point they cant be influenced and they know who could give them good governance and that alone is the decisive point for the voters of today, specially with new or youth voters to choose their leaders.

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Hindus in Kerala are known to be a very liberal class and have always walked the talk on social reforms. The literacy levels are high too, but vote-bank politics practiced by its two major political combinations ensured that Hindus continued to remain divided on the basis of caste and other social faultiness. Kerala is also one of those states in the country where Hindus are fast becoming a minority. With no single community leadership, they have continued to languish while the minorities, though numerically less enjoyed the fruits of power.

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General elections in India are the single most nationally celebrated festival in the Indian democracy, synonymously recognised as the largest democratic exercise in world history. With less than a year left for the upcoming 2019 election festival, all hearts are excitedly pumping to witness the very unpredictable nature of our elections.

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Baba Ramdev is not a typical Hindu guru or a baba who preaches and gives discourses on Vedas or Upanishads.  He is a Yoga Guru who teaches and motivates people to practice yoga, he also insists people to use natural products or go back to swadeshi products.  So what? The same is being done or said by thousands of gurus since ages in this country. He is not the one who has invented or discovered Yoga; He does not speak an Oxford English to communicate, still what makes him unique and different from his contemporaries and powerful Modern Brands. With the style and attire of an age old Hindu saint, Brand Baba Ramdev has become an institution to study and learn from;  lets look at the Ramdev Brand and how it has evolved as an Icon of the 21st century.

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Politics is the most dynamic activity in a democracy and for the last 7 decades we have experienced almost every aspect of it in our country.  National parties to regional parties everyone had their own role in making our political discourses very dynamic.   But when it comes to Economy, all the political parties have been conservative in their outlook and approach so far.

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While the pollution in Delhi is getting better now.  The credit can be given it to the climate, including wind or even to the Odd Even car policy.  But, what worries me is the Political pollution, which looks like it has been manufactured. Politics without activism and activities, allegations and self praises are difficult to digest. 

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I wonder at times, if this is progressive or regressive. I ponder over the basic ethos of polity. I ponder sitting by the religion-smeared turbulent waters, saddened by the treacherous whirls enough to flip the raft of a balanced secular society. The current series of avalanches eating into the prime time of news channels seem to be carefully pre-meditated to the extent of surgical precision.

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Ever since the national election and the new government at the centre have come, I have been keenly looking at the politics and political activities in kerala.  Many reason for me to look at Kerala as it has always been different from the national political scenario, the political outlook of keralites are different with strong ideological alignment and ofcourse a native of kerala it remains an integral part of my thought process…

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The Independent India’s politics and politicians were nationalists and the nation was the utmost priority before anything for them.  They put the nation and the people first- they had a clear ideology which they truly believed in, these ideologies were truly the driving force for each one of them.

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What do we expect from a Brand?  Consistency, Ideology, an image which you immediately recall and what impression it is leaving behind in your mind for some time. 

Political leaders forge their own personal brands. The political climate has changed, and the importance of how the leaders of each party define their brands to the greater public has risen. In a global marketplace - where information is plentiful and rarely monitored - it has become more important for brands of all kinds, including those in politics to continually articulate strong, passionate brand images for themselves, through each and every touch point with their publics.

 

One of the cardinal rules of branding is that brand must stand for a concrete idea- like Moov stands for back pain relief; Pepsi stands for the young, Head and Shoulders for dandruff.  What does Brand Arvind Kejriwal stands for? Not many of us have a clear idea. In the absence of clarity of what he stands for, it is very unfavorable situation for him as people do not buy brands which either stand for many things or do not stand for anything. Confusion is antithesis of branding.

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